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Passporter

Passporter

Graphic Design - Advertising - Photography

The idea for this project was to design a physical product for advertising the craft beer industry in Tacoma, WA. Tacoma offers a wide variety of craft beers to choose from and is home to more than 15 independent breweries. I chose to design a “brewery crawl” that highlighted these breweries and gave some information on each. People can grab a Passporter at any of the participating breweries and explore Tacoma, making sure to collect a stamp at each location.

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With the Passporter in hand, explore the Tacoma Brewing scene in a unique way. Stop by each participating location to collect your stamp and sample some of the Northwest’s finest craft beers. You can make the journey with a few friends or solo, making new ones along the way! Stamps never expire so the locations can be visited at any time and in any order. Once you have every stamp, turn the Passporter into any participating location to collect your prize. Upon completion, you will receive a custom growler that can be filled at participating breweries for a 10% discount!


An early poster highlighting some of the breweries included in the Passporter list.